About ROXY ROXY Logo While the popularity of women’s surfing was growing during the 1990’s, the desire for feminine surfwear and young casual wear was increasing. In response to the needs of fashionable young women who love the surfing lifestyle, Quiksilver established ROXY in 1990. Over the next 10 years ROXY expanded into other boardports markets such as skateboarding and snowboarding, while at the same time retaining its fashionable spirit central to the ROXY image. Currently ROXY produces products for every aspect of the active girl’s life. From handbag to denim, wetsuit to tide watch, the key ingredient of ROXY’s products is that inimitable ROXY spirit. "Daring, confident, naturally beautiful, fun, alive: ROXY".